5th
edition

PRONOVEA Customer Excellence MENA Summit 2025

25 - 26 Nov 2025
Abu Dhabi | Physical | Online | Hybrid
From data explosions to the demand for total transparency, we understand the challenges industry professionals face amidst digital transformation. Discover how emotional intelligence and AI-powered virtual assistants redefine CX, forging meaningful connections with customers. Dive into the evolution of hyper-personalization and the future of omnichannel experiences, unlocking solutions to industry dilemmas. Join us as we navigate the twists and turns of CX, uncovering opportunities for innovation and excellence. Register now and be part of this transformative narrative in CX.
Request Agenda

Topic Highlights

  • Redefining the Future of Customer Experience in the UAE
  • The Evolution of Chatbots: Crafting and Implementing Intelligent Solutions
  • AI-Powered CX in Healthcare: Collaboration for Transformation
  • Maximizing Voice of Customer (VoC) Insights for Customer-Centric Strategies
  • Synergizing UX and CX for Seamless Customer Journeys
  • AI-Driven Human-AI Synergy for Enhanced Customer Service
  • AI-Powered Contact Centers: Transforming Customer Support with Generative AI
  • Conversational AI: Revolutionizing Customer Support in Retail and E-Commerce
  • The Role of Customer Experience Management in the FMCG Sector
  • Entering the Metaverse: Avatar-Based Customer Service in Virtual Worlds

Meet the experts

Pronovea has carefully gathered an expert speaker panel of leaders, directors, scholars, and innovators to outline the challenges and opportunities in back office and operational excellence. Sign up to get insights from top banking pioneers, innovators, and industry experts, and take part in various case study exhibits, optimistic panel discussions, and interactive breakout sessions tailored to your specific needs.

Nirmani Amerasinghe Photo
Schneider Electric Logo
Nirmani Amerasinghe

Schneider Electric

Vice President - Global Customer Experience

Lays Laraya Photo
Atlantis Resort Logo
Lays Laraya

Atlantis Resort

Director, Quality & Guest Experience

Mahmoud Zaky Elsafty Photo
Dubai Land Department Logo
Mahmoud Zaky Elsafty

Dubai Land Department

Customer Experience Director

Balakrishna Murthy Photo
Majid Al Futtaim Logo
Balakrishna Murthy

Majid Al Futtaim

Director - Customer Experience & Innovation

Abdullah Khirullah Photo
Mobily Logo
Abdullah Khirullah

Mobily

Director Digital & Social Care Operations

Request Agenda for Full Speakers List

takeaways and benefits

Pronovea provides an excellent opportunity to connect and reconnect. Our summits provide you with a way of building connections and forging partnerships, as a strong network is necessary for corporate success. We bring a valuable forum for a range of different functions, helping people to share ideas, make decisions, and build team relationships across industries.

what people say about us

Our relationships with our clients are the most important and valuable part of our work and what we stand for. As our clients come from Europe, USA, Middle East, Asia, and Africa, our conferences truly take place worldwide. Senior decision-makers from all over the world meet at our summits to discuss the biggest problems facing their industry and to find viable solutions.

We at pronovea provide the market's most interactive and high-quality corporate conferences. We deliver the banking, telecom, pharma, and technology industries access to the most progressive and advanced business expertise available anywhere on the globe in one place. In order to return to their organisations with new, constructive ideas on how to advance their businesses, our clients depend on us to offer this information.

Commerz Direktservice GmbH Logo
Specialist & Product Owner in Digitalization, Chat Bots & AI
Commerz Direktservice GmbH

I had a great experience at the PRONOVEA Summit in Vienna, where I held a presentation on Automation Strategies. It was inspiring to discuss with colleagues all over the world, that face the same challenges and go the extra mile in creating sustainable digitalization strategies.

Novartis Logo
Head of Novartis
Novartis

I had the pleasure of speaking at the 2022 PRONOVEA Pharma Summit in beautiful Vienna and meeting amazing people. I am looking forward to next time.

SAP Logo
Global Customer Experience Advisor
SAP

I feel energized after having met and connected with several business leaders worldwide Pronovea Summit in Vienna! Thanks for allowing me to be part of this great event!

TSB Bank Logo
Strategic Customer Insights Manager
TSB Bank

It was great to be a part of the Pronovea Summit. I heard some inspiring shares, and the passion for delivering customer-centric solutions via channels B2B and B2C is amazing. Looking forward to a positive future. Great job PRONOVEA.

Etisalat Logo
Customer Service & Digital Channel Management
Etisalat

Thank you, Pronovea and all the speakers at the event - I found every bit valuable!